Last summer, Andy and I presented on Enterprise Web 2.0 and Product Innovation to a crowd at WombleTech in Charlotte, NC. The event is hosted by Ted Claypoole of Womble Carlyle, a top law firm in the Carolina & DC areas.
Joining us onstage was Greeley Koch, VP of Corporate Solutions for TRX. We have worked with Greeley over the past year to co-develop a new product offering called TRAVELTRAX, a web-based Travel & Expense reporting tool for small to medium-sized businesses. TRAVELTRAX is a great case study on how a company can leverage existing business processes and intellectual property to create a new Web 2.0 product offering. As such, it was great having Greeley to there to share TRX's story.
Our presentation is broken into three sections:
- Andy providing an overview of Enterprise Web 2.0 and how it differs from Consumer Web 2.0.
- Greeley describing the business case for TRAVELTRAX, and demos the application.
- I wrap things up with a roadmap for Web 2.0 product innovation within the Enterprise.
Here is a slideshow of the presentation:
Ted and his editing crew have graciously uploaded the video segments of our presentation which you can find it by going to here and clicking on the "View WombleTech Video Library" banner. You'll see a video viewer and pick list of videos. Choose one of our three videos from the right pick list.
Click here for the link to the video
